Corporate Design for the short trip platform Auszeit Momente
Comprehensive design for tourism and the hotel industry
Auszeit-Momente is a platform for finding short trips in the local area, combined with a print magazine that showcases hotels and regions.
When looking for a spontaneous break from everyday life without long journeys, it can be difficult to see the wood for the trees. If only there were a well-thought-out solution that curates hotels, regions and special offers, inspires and makes searching for and booking short trips an exciting experience.
We delivered the right brand identity and a holistic concept that invites discovery and dreams — from the website to B2B and B2C communication to the customer magazine. Your next travel adventure? Just a stone’s throw away.t.
Client
Rheinland Tourismus GmbH
Industry
Tourism & Hotels
B2C & B2B Marketing for hotels and destinations
Services
- Brand developement & Corporate Design
- Webdesign & UX/UI
- Editorial Design
- Crossmedia communication
- B2B-materials
The task:
Brand loyalty across all channels
Our task was to develop a brand that optimally conveys the concept of spontaneous short breaks in the immediate vicinity and to shape the Auszeit-Momente brand into a holistic world of experience across all channels.
Our goal:
To make the user experience on the Auszeit website and in the accompanying magazine as intuitive as possible, while whetting the appetite for the next short trip.
Our solution:
A cross-media experience
The Auszeit cat carries the key to the next short break – and it’s always ‘a cat’s jump away’, which is the german proverb for ‘just a stone’s throw away’. With this new slogan and a corporate design tailored to the target group, we have packaged Auszeit moments into a compelling brand world that inspires trust, curiosity and a desire for holidays.
A cats jump away
Corporate Design
Reach your destination easily with your cat and keys
When we were entrusted with developing the brand, the beautiful name Auszeit-Momente (Time-Out Moments) and the promising business concept already existed. After the initial discussions, the slogan ‘Nur einen Katzensprung entfernt’ (Just a stone’s throw away in the german version) quickly emerged. It perfectly sums up the core idea of taking time out close to home and spontaneity.
This promise is also reflected in the logo: the jumping cat with the golden key stands for flexibility, the joy of discovery and the opportunity to constantly explore new destinations close by.
Momente Mint #8CCAAE
Slate Grey #3C3C3B
Auszeit Gold #BB9B58
For moments of respite, we have developed a brand experience with a wanderlust factor.
Digital and print magazine ‘Auszeit-Momente’ (Time Out Moments)
Browse and be inspired
The magazine, featuring selected photos, exciting interviews and practical leisure and holiday tips, is published regularly in print and online. Hotels and regions are presented in a clear and atmospheric way.
Auszeit Responsive Website
Intuitive search and host discovery
Just a stone’s throw away: At its heart is an innovative search mask that filters short breaks and excursions in the surrounding area by theme and landscape type and suggests trips based on personal interests.
Time Out Wall Calendar
Customer gift with a focus on added value
The Auszeit wall calendar provides inspiration for short breaks throughout the year – with its practical use, the calendar is a giveaway with real added value.