Wer're a design studio for branding, strategy, and smart communication.

Sauerland Seelenorte

Communication concept for special places in Sauerland

DGE

Illustration Toolkit for the German Nutrition Society

Monrepos

Communication Concept for a Museum of Human Behavioral Evolution

Branding

Brand Identity for a Coffee Roastery & Café

Oikocredit

Magazine, Illustrations & Infographics for an Impact Investing Organization

Moments of Respite

Conception and Implementation of a Magazine for Short Trips

Strategic Branding & Corporate Design

As a branding agency, we develop brands where idea and emotion are telling one story. Along the way, we accompany you like a good sparring partner – from the strategic foundation to a vibrant design system. And, if desired, even beyond that.

All results of our work are documented in a design manual. This way, you and your team have everything needed to implement and preserve your brand identity long-term in daily operations.

Analysis and Strategy
We delve deep into your brand: from brand analysis and positioning to target group analysis and definition of your target groups. We develop a clear brand architecture and derive your brand strategy from it – whether in focused workshops or as a comprehensive concept. Complemented by a communication strategy and corporate identity development, we create a strong foundation for everything that follows.

Creation
Strategy takes visible form: We develop brand guidelines, design logos and corporate identities, build design systems, and define typography, color concepts, and naming. This creates a consistent brand communication that works across all channels.

Support and Further Development
A brand is alive – and we ensure it stays fresh and consistent. Through targeted brand maintenance, the further development of your brand, and training for your team, we keep your identity fresh and coherent. We adapt design systems to new requirements and offer continuous corporate design monitoring for long-term success.

Brand Analysis
Positioning
Target Group Analysis & Definition
Brand Strategy & Architecture
Communication Strategy
Logo & Corporate Design
Brand Guidelines & Manuals
Design Systems
Brand Maintenance
Consulting & Training
Corporate Design Monitoring

Communication Concepts & Campaigns

Our work starts with setting a course: Who should hear, see, react? With clear concepts, an understanding of target groups and communication channels, we develop communication concepts that strike a chord. And campaigns that tell stories, move people, and thus strengthen brands. We design product campaigns, branding campaigns, and internal corporate communication. And we think digitally, analogously, and cross-medially.

Analysis and Strategy
We develop communication strategies that transform data and target group knowledge into a captivating story. Based on precise target group analysis and a clear storytelling methodology.

Creation
We design campaigns that link channels and resonate with the target group at the right moment. In addition to small and large poster campaigns, city lights, and advertisements, we also develop digital ads such as display banners, landing pages, and motion picture formats.

Support and Further Development
We ensure messages don’t fade. With ongoing optimization, creative impulses, and consulting that supports you long-term.

Editorial Design & Print Media

Print thrives on detail, character, and uniqueness. For a medium often declared dead, print is astonishingly VITAL! Whether annual reports, corporate magazines, or image brochures – we design media that are read, felt, and valued. And we shy away from (almost) nothing that can be printed. We know the technical processes and intricacies of print production and provide advisory support from paper selection to soft proof approval.

Analysis and Strategy
Every publication begins with an idea – and a plan. For larger projects or recurring communication measures, such as flyers or advertisements and publications, we offer joint workshops for concept development. Here we discuss topics, storylines, and the common thread, so that editorial and design work hand in hand. Additionally, we advise on the selection of print media, materials, paper, and printing processes, and, if required, assist in finding the right manufacturer.

Creation
From the first layout to the final artwork, a print product emerges that is precise and expressive. We place special emphasis on detail, from typography and image processing to prepress. In addition to common print products such as flyers and business cards, we have particular expertise in the development and design of annual reports, image brochures, and magazines.

Support and Further Development
We ensure that future print products such as flyers, advertisements, or magazine issues seamlessly connect with existing ones, and we also further develop existing print series.

Brand Analysis
Positioning
Target Group Analysis & Definition
Brand Strategy & Architecture
Communication Strategy
Logo & Corporate Design
Brand Guidelines & Manuals
Design Systems
Brand Maintenance
Consulting & Training
Corporate Design Monitoring

Web Design & Development

We understand websites as vibrant stages where brands can speak, act, and make an impact. Whether a completely new corporate presence or a refresh of your outdated site through a professional website relaunch. We design digital spaces that inspire users and clearly convey brand messages. We focus on structure, design, and communication that strikes the right tone. And because change is constant online: for users, search engines, and brands.

Analysis and Strategy
Whether new development or revision: every good website follows a clear plan. We analyze existing presences, check SEO, content strategy, target groups, and accessibility – or develop digital brand management from scratch for you.

Creation
We design: responsive web design, intuitive UI, the integration of WordPress and Elementor, as well as performance optimization that ensures fast loading times.

Support and Further Development
We support you with regular maintenance, content updates, SEO measures, and technical monitoring. And if your team wants to take matters into their own hands, we prepare you with training and support.

Illustration, Photography & Visual Concepts

We are convinced that illustrations conceived in the mind and brought to life by hand are an ideal means to breathe life and soul into brands. We create highly individual visual worlds for campaigns, websites, and print media – from photography, editorial, and corporate illustration to individual key visuals and expressive infographics. And we develop visual concepts tailored to the brand’s tonality and target audience.

Analysis and Strategy
Every brand has its own face. We find it – and fill it with expression. From mood boards and style worlds, we develop consistent visual concepts that can encompass illustration, graphics, and photography.

Creation
Among other things, we create editorial illustrations, key visuals, illustrative campaign motifs, infographics, icons, and corporate illustrations. We produce your photographic reportage series, employee photos, and perform image editing.

Support and Further Development
Visual worlds grow with the brand. We handle photo productions for follow-up projects, the further development of image series and illustrations, as well as the continuous support of your internal graphics and infographics.

Motion Design & Animation

Movement attracts attention and brings content to life. With animations, sometimes subtle, sometimes spectacular, we effectively convey your messages. Whether short clips for social media or explainer videos for complex topics – we ensure that your brand stays in motion and top of mind.

"Would you tell me, if you please, which way I ought to go from here?"
"That depends a good deal on where you want to get to," said the Cat.

Alice im Wunderland von Lewis Caroll